Ten thousand likes—or ten people who buy twice?
Both numbers say something. They do not say the same thing.
Attention answers “Did people notice?”
Views, likes, comments, and search interest can uncover a shared memory. They are fast, broad, and useful for finding candidates. They are also easy to give and easy to misread.
Participation answers “Will people lean in?”
Detailed nominations, subscriptions, research contributions, and candidate comparisons require more effort. They can improve the product brief and show that the memory has enough energy to sustain a longer conversation.
A meaningful purchase answers a narrower question
Buying a digital Recipe shows willingness to pay for that Recipe and involvement with the candidate. Priority Access shows interest in conditional timing. An R&D Boost shows a wish to support research. None is automatically a physical preorder, and each must be counted according to the offer actually purchased.
Repeat behaviour answers the hardest question
A product becomes durable only when people choose it again after novelty and nostalgia fade. Price, experience, convenience, and trust all show up in that decision.
See how RVVL tests demand without turning attention into a promise.